Not Books
February 08, 2010
I've written before that the paradox of book publishers' e-book strategy is their plan to use disruptive technology to preserve the status quo. Nicholas Ciarelli takes the argument a step further and says recent developments in the ebook pricing war prove that what publishers really want to do is turn back time:
The fact is that publishers do not need consumers to embrace higher prices because this move isn't intended to sell e-books, it's intended to sell more physical books.
Read the article here at Daily Beast.