Five years after Blade Runner
came out in theaters, Syd Mead visited New Zealand to lecture at an Auckland technical institute and I swung an interview, i.e. asked a friend of a friend whose father worked at the polytech if I could talk to Syd and Syd said, sure. The self-described 'visual futurist' turned up dressed like a TV detective in a suit and tie and a crumpled raincoat and indulged my very young person's questions; it was only as the conversation progressed that I realised Philip K Dick's fiction was a much larger part of my life than it was of his. Cult movies really were cult movies, then. I had an ex-rental VHS copy of the first cut of Blade Runner
and I don't like to think of how many times I watched it.
Mead's lecture consisted of 35mm film slides of his paintings and drawings on twin Kodak Carousel projectors which he operated manually during his narration. The interview was recorded earlier in the day on a Phillips cassette deck and transcribed on a Sharp QL300 electric typewriter. This version of the story was published in the Melbourne-based magazine Tension, issue #12, December 1987. This week Terence Hogan scanned the pages and emailed them to me as PDFs which I converted to text using a free online OCR service and uploaded to Blogger. Give me a hard copy, right there.
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The future was once a bright and happy place. Built on the social aspirations of the fifties and sixties and fuelled by seventies technology, Tomorrow was a time when two-car families became two-rocket families and holidaying couples went for picnics on Venus. Designers, writers and illustrators assured us that society would ease into the new frontier without so much as blinking.
A designer named Syd Mead, then working as a 'visual futurist' for US Steel and Ford Motors was – and still is – one of the great optimists. His paintings and drawings depict utopian futures filled with sleek transporters and vast buildings. Cities are slotted into mile-wide space-bound cylinders or, as in one future-projection of San Francisco, constructed as a single piece of "discreet machinery" to complement the size of the surrounding landscape as well as its ecology.
Last year a Tokyo company commissioned Mead to imagine a sport of Tomorrow. He suggested "120-foot high robot racing greyhounds." Another painting shows going to work: a giant Lazy Susan slides down one side of a skyscraper, collects the tenants in their cars and serves them coffee before sling-shooting them to work. And if personal transport becomes impractical in a crowded city, he still envisages the social need for a ceremonial form of transport for, say, a night at the opera. Patrons arrive in gold, wheelless tear-drops that hover inches above the ground and flood with light when opened. It's the designer's version of the American dream a thousand years on: Royal carriages for the Everyman.
"Science fiction," Mead smiles, "concerns itself with the technology of the future, and that's a kind of magic. Isaac Asimov has said that magic is just something beyond immediate belief – it's always been one of society's favourite things to indulge in.
"I call science fiction 'reality ahead of schedule' sometimes. You can perceive a trend and other professional futurists, maybe economists, spot trends Looking into the future and creating these scenarios is exciting because you can try and imagine what would happen if you rearranged the flavours in the cake-mix. This is called modelling. Now with our elaborate computers available, this modelling-prediction technique is being used extensively in all industries. Science fiction's been doing that for decades."
Syd Mead has published two collections of his Future:
Sentinel 1 and
2. Chromed and rosy-hued, they catalogue every aspect of a day in the life of Tomorrow. They owe as much to the American tradition of landscape painting as they do to the people-using-a-product renditions of advertising; it's their content that's ahead of schedule, not their attitude. This is Mead's catchphrase idea: a future that's as old as it is new. His Future reflects the present with an almost paternal reassurance. There will be fast cars in 3000 AD, but no war.
It took British director Ridley Scott to darken the vision and bring Mead's ideas to a wider public. Scott was filming Philip K Dick's novel
Do Androids Dream Of Electric Sheep?, cutting its six-word title down to only two -
Blade Runner. The plot of the novel had been likewise reduced (with Dick's full approval) to a tight, simple future-cop tale, Chandler with rocket-fins, and this had placed a special premium on the look of the film. Mead was commissioned to design a flying car and ended up shaping the look of everything else.
Blade Runner is now regarded as a watershed in science fiction and much of that credit goes to Syd Mead's
visual influence. It's a wry, mature fantasy of high-tech and low-life backwashed with smoke, rain and neon. The future has never been the same since. But Mead shrugs off the movie's influence, almost bored.
"Maybe I did the lob too well on that one," he suggests. "The reason I got involved is that the first book I had published had just come out then. Ridley Scott had my book and Chris Foss's book and Roger Dean's but he picked my approach really just because of my industrial design background. The machines had little screw-holes and the metal looked like it was split in the right place for doors to open and things like that.
"The original story for the film was Philip K, Dick's and Dick's stories were very dreary anyway. I don't agree with that vision particularly, but I was hired to help Ridley make this as interestingly a dreary picture as possible, which we proceeded to do. We invented a socio-economic theory which would fit the story and then I invented the look of things to go along with that. It was a very classical industrial design approach to movie design, which isn't done that much. I like to design for film on a very logical basis and then mix it up or change the format to fit the dramatic necessities. Starting with a genuine design programme first hopefully gives the end result a more believable look."
Mead and Scott took their task seriously. Although Mead dryly reflects on the film's flying-cars ("It would be a nightmare. allowing the average person access to a three-dimensional traffic matrix") the city depicted in
Blade Runner points at what is happening in cities now.
"For
Blade Runner we just took all the trends in progress today: in Chicago, New York, areas outside of Paris, all the sections that are going high-rise because of land-use – and accelerated the trends already in place to come up with a sort of peculiar vertical society. We found that you need a second layer of streets for access to and from big buildings, about sixty feet above the real street. And this would produce a basement effect on the real street which would become filled with cabling and so forth.
"It all has to do with land use. If everyone wants to be in one space you have to build the buildings taller both to create more floor space within the same acreage and to handle the loan on the cost of construction. It's all a paper accounting game. One mile away there might be nice flat land and lots of room but nobody wants to build there because it isn't fashionable.
"In LA this is now happening in Westwood which is extremely dense. Visiting there is literally not worth the trouble, unless you drop in by helicopter.
"The grid plans of our cities, in general, are not much use for anything other than keeping track of who owns what property. In Europe, the old Medieval cities began at natural pathways and landmarks. As they grew and grew and try to accommodate street traffic it becomes an absolute nightmare. You try and arrange a traffic-light system there and it's almost impossible. Tokyo's like that – an absolute nightmare. It's high-energy! I love to go there. As long as someone else drives. I was asked repeatedly if I'd copied the high-rise look of the Shinjuku area for Blade Runner but I said no, I hadn't been there since before all the high-rises were built."
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The Japanese zeal for scientific process appeals to Mead, who regards the Sixties hippies as the last flicker of techno-paranoia.
"The whole techno-chic appreciation of machine intricacy is certainly Japanese — they just love that approach. Their mind–set is different, culturally. They can literally pretend not to be next to someone on a crowded subway. Europeans and Americans and people with that same cultural base don't like that degree of proximity – your 'bubble' is that much larger. It's to their benefit that the Japanese allow that because there is this intense pressure in their lives to tolerate things in their work and living conditions which we wouldn't put up with. It's to their benefit right now economically but it's changing — the world is beginning to flatten out in terms of cultural exchange."
It was cultural exchange that first bought Mead to Tokyo. His work in other films (
Aliens,
Tron,
2010) had caught the eye of Japanese entrepreneurs who commissioned him to design the other-worldly interior of the Alpha-Turia nightclub. Club patrons can phone home from a moon-module phone box and dance below a shuttle-cockpit DJ booth.
"The idea was to create a science-fiction set where the cast changed every night. It had to have cost millions and millions of dollars to build |n Tokyo, with their land prices. So this disco is a space liner, the front end of a luxury intergalactic space-liner. We have the observation lounge where you can see duplicates of all the instrumentation – an intense, information-exchange lobby, if you will. And we have the disco floor which is to the delight of all the passengers; the place where they can look out the front of the spaceship. The owners took bits and pieces of what I had shown them in sketches and then had a production company translate these vocabularies of ideas into finished wall surfaces and fixtures."
Mead says he had a great time designing the club and dancing in it afterwards; like most of his work it was a combination of dreams and day-to-day employment. More practical patrons have made an effort to keep their commissions on par with Mead's imagination but their requests, in general, are odd.
The US Air Force, commissioned him to paint a recruiting poster depicting the Stealth bomber — a project so secret that it may or may not exist. As a result, Mead was supplied with no models or plans from which to work. He would make some drawings and show them to the Air Force officials and they would say – well, they couldn't say if it resembled the bomber which may or may not exist but could he make the fins a little bigger and move the cockpit forward a little? And he would ask, 'Is that what it looks like?' And they'd say, We can't tell you. The final, full-colour poster was printed in a special edition to meet public demand.
Mead's commissioned work includes designs for customised private airplane interiors. Clients such as King Hussein and King Fahud of Oman enjoy travelling in style and the designer panders unashamedly to their aesthetic lunacies. The interior of one 747 was modelled to resemble an l8th century English manor, complete with marble floors and oak doors. Another 747 sports its own jacuzzi with jewelled star-charts on the ceiling. "It's the upper end of the market," Mead says.
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The things that will really matter Tomorrow, he insists, are the things about which we're becoming the most blasé: electronics, computers and information.
"The manipulation of information – we haven't been able to do this before on this massive a scale. You can take a computer and produce theoretical designs for industry and then do part-trial breakdown runs, all in theory. You can design a part, run it through its tests in, say, an operating engine and have a very real feeling for how it is going to operate without actually making anything at all. Thirty years ago that would have been magic.
"We tend to live, unfortunately, with all the results of the mistakes of the past to date. You can't get rid of everything at once, short of a natural disaster, so you have to adapt. So you can think up a whole new concept and apply it or you can do a clever lob of retro fitting.
"For instance, maybe people can go to work not by cars but by electronics. Which isn't a new idea but it's becoming more possible because of the way we're organising work. Other than manipulative labour, work is tending to be the processing of information that's available from within a closed network, which is what a corporate system is. You can work from anywhere that you happen to be as long as you have access to that network. So if you have middle-management people working in judgemental positions, they really don't have to go to work. All they have to do is tap into the network and they can do their lot. That, for instance, might also be a way of getting rid of so much traffic."
The thought of a 21st century society still plagued with traffic jams: it's that same blend of past and future again. Syd Mead, 54, leans back in his chair and contemplates the futureworld nine-to-five with relish.
"People have been the same for thousands and thousands of years," he concludes. "They just use different tools. The nice use of technology would be to keep the human side of things a little bit nutty, a little bit random and let machines take care of the drudgery – that would be the most ideal, optimistic track. A writer like Philip K Dick predicts things going wrong, but you really do have to take that chance."
