Business talk
August 05, 2026
"When we’re speaking for ourselves, we express ourselves with a communication style intended to reassure our friends (or are they our shareholders?) that the best is always yet to come. In recent years, brands and some influencers have begun deviating from this posting style in an attempt to startle increasingly distracted scrollers into paying attention, but for people who aren’t in the business of holding an audience’s attention, the pressure to communicate as a corporate self remains in place."
-- Kathryn Jezer-Morton on social media's taboo on struggling.