To say

This week I’m being interviewed for the ARTE channel talking about my novels. I am not so great at this. My writing process is so internalised it’s difficult putting it into words so I tend to divert to whatever’s in my head that day which is why in the only interview I did for Blue Hotel I ended up talking about Star Trek. Note to self: stick to the fucking subject.

The modern artist should be laser focused on themselves and themselves only, as on-brand as a Marvel star and as controversial as an accountant, pre-armed with searchable terms, styled, rehearsed, etcetera.

And they must have an object to promote: new work, a streetwear collaboration, a recent arrest, anything. Not that they’re just working on something which is the only thing a novelist is ever doing.