What the culture wants

So what do we do now? My argument is that you should be taking bets on these little lottery-ticket shows. I believe in my heart that no one can predict what the culture wants, so you have just as good a shot of having a "hit" with us as we've seen with something like Squid Game, which was a cheap acquisition, or Baby Reindeer, which cost nothing. We're seeing these things work.

-- The reliable Mark Duplass interviewed by Nicholas Quah at NYMag.com.